Hey, it's Jesse.
I know. It’s been since April.
I’m not going to spend three paragraphs on where I went, because the short version is that the shop had its best stretch ever and every hour that wasn’t on press went into building software. But I do owe you the part that actually matters, what I learned doing it. It changed how I think about this trade’s relationship with software, and I think it should change yours, too.
WHAT'S IN THIS ISSUE:
Where the three apps stand and what each one actually replaced
Why the all-in-one platforms feel like a bad fit — and why that isn’t their fault
The one question that tells you what to buy and what to build
What AI actually changed about custom software
Why “custom” costs a fraction of what you’re picturing, and the $20 reason
What I’m now offering print shops, and the free thing to do first
Two things worth knowing while you’re over there:
Everyone who takes the assessment by September 30 is entered to win a website built free. I’m building the winner’s in October.
The first five shops to order a website get the founding rate of $500. You own the domain and the site and every lead that comes through it. There’s a live demo on the site so go click it before you decide anything.
I’m putting together live webinars over the next few weeks specifically on how Airtable works in a print shop including the actual tables, the actual workflow, not a sales pitch. I’ll announce dates here first.